Marketing

5 ADVANTAGES OF HIRING A DIGITAL MARKETING AGENCY

By March 18, 2019 June 24th, 2019 One Comment

1. ACCESS THE SKILLS YOU NEED

Building your own team or hiring someone to handle the entirety if your digital marketing efforts can be practically impossible for many businesses.

The skills your company might need are either hard to come by or too expensive. It also won’t be financially feasible to hire someone full-time for a temporary marketing campaign or a product launch

The campaigns that you run will change at different times of the year

The campaigns that you run will change at different times of the year – for example, branding and SEO at the start of the year, more focus on social media and paid advertising towards Christmas and sales periods.

A digital marketing agency will retain employees in a range of different roles and can apply the right mix of skills to meet your campaign objectives.

2. MANAGE YOUR BUDGET MORE EFFECTIVELY

Outsourced digital agencies are typically responsible for the marketing spend that your company places with Google, Facebook, Instagram and Linkedin.

Tracking this spend across multiple platforms and campaigns is difficult and time consuming.

Tracking this spend across multiple platforms and campaigns is difficult and time consuming.

Add to that the requirement to track conversions, carry out optimisation and direct budget to the most effective campaigns, and you have a complex set of reporting and management requirements.

Digital agencies are experts in effectively managing your digital marketing budget, having developed tools and processes over 100s of clients to make the process more efficient.

By working with an agency, you benefit from their internal controls and procedures. You set the budget and expectations, they handle the rest.

3. GAIN NEW PERSPECTIVES

Digital agencies work with a wide variety of industries, business types and marketing professionals. They get to learn about and develop innovative, successful marketing techniques and apply them to different sectors of the business community.

Their employees are also required to meet continued professional development requirements – for example, Google Premier Partners require their employees to complete annual training on all of Google’s advertising suite.

You are able to tap into this insight and expertise in an extremely effective and targeted way when you partner with an agency.

4. MEET DEADLINES, ON TIME!

A typical agency will have multiple redundancies in place. Whether that is multi-person teams working on your campaigns, software and automation solutions or versatile employees that can support each other, they are able to give more certainty that campaigns and objectives are delivered on time.

For example, here at Kumquat Digital we have multiple employees such as product specialists for SEO, PPC, social media, design and website development. We also have a full support team ready to respond to on-demand requests.

A digital agency can also help you in your planning and development stages so that you can get the media, copy and campaign briefs ready early enough that campaigns can be executed smoothly and

5. GIVE YOUR BUSINESS SPACE TO GROW

Scalability is a key advantage of outsourcing.

As your business grows (whether that is through more physical locations, more orders, more traffic to your site or more social engagement), your operations need to change to react.

A large business cannot be run as a small business and the growing pains of transitioning from one to the other are real and painful.

A digital agency can respond to the changing needs of your business and likely has experience dealing with the issues that you are trying to resolve.

Once again, they can apply the expertise, insights and software solutions developed with other customers to help you through the growth stage of your business.

Your internal marketing, sales and operations resources are then free to focus their efforts elsewhere – more store openings, employee engagement and training, operational efficiencies etc.

FINAL WORDS

For most businesses today, outsourcing digital marketing like Kumquat Digital makes sense on many levels, not least because of the flexibility and affordability it presents.

It might still take some time to find the most suitable agency for your particular needs, but the minimal financial commitment (compared to hiring a full time marketing employee or department) undoubtedly makes it worth investigating as an option.

Get a free consultation with us by dropping us a message.

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